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2018年9月8日:开源日报第184期

今日推荐开源项目:《一个 JS 的 UI 库 Moon》传送门:GitHub链接

推荐理由:这是个 UI 库,它的实例把视图和视图中的数据分开来,而它的实例则由它自己使用的一种模版语言 Moon view language(mvl)定义。它还可以识别程序中的动态部分并且在需要的时候更新它们。唯一的一点不足就是它提供的例子比较基础,如果想要实验更丰富的功能的话需要自己动手了。

2018年9月8日:开源日报第184期

今日推荐英文原文:《Press Releases》作者:Baseball Tomorrow Fund

原文链接:https://baseballtomorrowfund.mlblogs.com/pr-101-press-releases-171097911b1a

推荐理由:关于写新闻稿的一些方法,兴许这在开发软件的时候派不上用场,但是当你需要宣传的时候,试试这个效果会不错

Press Releases

What is a Press Release

A press release is a brief news story directed at members of the media announcing something that is newsworthy.

Press releases are often referred to as:

• News Releases
• Media Releases
• Press Statements
• Video Releases

A press release is an official statement distributed to media outlets, written with the intention to compel the reporters to:

• Seek more information
• Cover an event or circumstance
• Write an article or story

Writing a Press Release

An effective press release announces content that is newsworthy: current, relevant information of interest to the target audience. Not all stories are newsworthy, which makes determining the importance of an event crucial. This can be accomplished by answering the following questions:

• What is the story?
• Who does the story affect? Who does it benefit?
• Where is it happening?
• When is the timing of the story? (Does the timing add significance?)
• How did this story come about?
• Why is this story newsworthy? Why is it important?

Remember the following when drafting a press release:

• The target audience dictates the angle of the story. If there are multiple audiences, consider multiple drafts of the same release.
• Keep the press release to one page by eliminating repetitive or non-essential information. Use concise sentences.
• Do not write the press release in the first person (i.e. “We will hold a clinic…”) Write in the third person (i.e. “The ABC League will hold a clinic…”)

You do not have to be a public relations professional to write a press release, and you do not have to pay a writer. Please find below a basic press release template and example:

2018年9月8日:开源日报第184期

1. Letterhead/Logo: Include your organization’s logo at the top of the press release to help identify the organization to the media.

2. Contact Information: Designate a contact person to field questions about the release.

3. “For Immediate Release”: Immediate release means that anyone can share the information as soon as the release is made public.

4. Headline/sub-headline: A succinct statement about the story to create interest. The sub-headline describes the headline in a little bit more detail.

5. Dateline: The release date, as well as the city and state where the press release originated. Will precede the first body paragraph.

6. Body: Provide the who, what, when, where, why and how of the story. Additional paragraphs will explain in further detail. A few important notes:

• Summarize the subject and purpose of the announcement.
• Use concise sentences.
• State the facts.
• Include a call to action. Examples: “Call XXX-XXXXX to register.” “All are welcome to attend.” “Donate online at www.xxxxx.com.”

7. Quote: Add quotes from a representative of your organization and other partners.

8. Boilerplate: A boilerplate is standard background information about a company, organization or individual. Learn how to write a boilerplate.

9. Close: The symbol ‘###’ has traditionally been used at the end of the press release to indicate to media that the release has ended.

2018年9月8日:开源日报第184期

Distributing a Press Release

Getting a press release into the right hands is essential. In addition to the local newspaper sports section, consider other news sections at the newspaper as well as local TV, radio stations and local bloggers:

• Family & Kids
• Lifestyle
• Features
• Things to Do/Events/Community Calendar

In addition to distributing the release to the local media, distribute the release in other ways:

• Post the press release on your organization’s website and social media.
• Email the release to your internal database, sponsors, donors and partners.
• Email the release to the directors of local youth service agencies and community centers.
• Email the release to school principals and athletic directors.

Keep in mind the following tips in the distribution process:

Quality over quantity. Sending press releases too often can result in content losing value. One or two engaging releases is better than 10 bland ones.
Build relationships with reporters. Know their work, be respectful of their time, and interact face-to-face if possible. Build relationships with members of the local media.
Consider the publications. Target publications — such as blog and magazines — that are have your desired audience.

Suggested Topics

As a youth baseball/softball organization or team, the distribution of a press release may be worthwhile to announce:

• Field renovation or construction projects
• Fundraising projects or events
• Introduction of a new program (age group, division, etc.)
• New or redesigned website
• New sponsorships and partnerships
• Noteworthy news — retirement, new personnel, anniversaries
• Organization charitable contributions or community service projects
• Promotion of upcoming tournaments or games
• Receiving an award, player award winners
• Schedules — program registration dates, tryouts, start/end of season
• Scholarship opportunities for participants
• Skills clinics, camps or seminars (field maintenance, coaching, etc.)
• Volunteer opportunities


In conclusion, a press release can be an effective and low-cost way to promote your organization’s good work and services and to reach potential participants, donors and sponsors. Drafting and distributing a professional, concise press release is well-worth the time.

Learn more about public relations and how to plan a successful media event.

Good luck!

Sources

Levine, Sheldon. “6 best practices for distributing press releases.” My PRSA. 1 July. 2013. Web. 10 July. 2017.

Tan, Miranda. “Why Press Releases Are More Important than Ever.” LegalZoom. Web. 9 July. 2017.

“The Nine Components of a Press Release.” Northwest Center for Public Healthy Practice. 5 July. 2013. Web. 10 July. 2017.

Wolfe, Lahle. “What Are Press Releases and What Is Their Purpose?” The Balance. 11 June. 2017. Web. 9 July. 2017.

Wynne, Robert. “How To Write A Press Release.” Forbes. 13 June. 2016. Web. 9 July. 2017.


每天推荐一个 GitHub 优质开源项目和一篇精选英文科技或编程文章原文,欢迎关注开源日报。交流QQ群:202790710;微博:https://weibo.com/openingsource;电报群 https://t.me/OpeningSourceOrg