今日推薦開源項目：《English-level-up-tips-for-Chinese》
今日推薦英文原文：《Ignore the Reddit-fueled spike, GameStop is actually still in trouble》
今日推薦開源項目：《English-level-up-tips-for-Chinese》傳送門：項目鏈接
推薦理由：這是讓你受益匪淺的英語進階指南.裡面的單詞表盡量涵蓋時下流行的語言，目的是幫助你更方便的看英文文檔。 工程巨大，需要較長的時間進行整理。
今日推薦英文原文：《Ignore the Reddit-fueled spike, GameStop is actually still in trouble》作者：Oscar Gonzalez
原文鏈接：https://www.cnet.com/news/gamestop-stock-run-gives-it-a-bigger-market-cap-than-several-actual-video-game-companies-gme/
推薦理由：GameStop 本周一直受到關注，因為其股價飛漲，並經歷了幾次大幅波動。 自從上周四以來，由於 Reddit 購買該公司股票的動靜不斷，股價已上漲了近十倍。但實際上, GameStop 公司的行情並沒有表面上這麼火爆.
Ignore the Reddit-fueled spike, GameStop is actually still in trouble
GameStop has been at the center of attention this week as its stock price skyrocketed and endured several massive swings. Share prices have increased almost tenfold since last Thursday, thanks to a growing movement on Reddit to buy the company's stock. As exciting as it might be to try to make some money off this crazy situation, it's imperative to understand that GameStop, fundamentally, isn't doing so hot.The share price for GameStop -- $325 when the market closed on Friday -- doesn't tell the whole story about the company. Indeed, one of the reasons for its stratospheric gains is because so many institutional investors were betting on it to fail -- to an absurd degree. That type of investing, known as short-selling, opened the door to individuals who coordinated their efforts online to drive up the price.
Stock prices have, at some level, always been disconnected from reality for the average American (just stack 2020's stock market gains against the pandemic-fueled economic collapse), but this GameStop roller-coaster ride throws all logic and basic investment principles out the window. To those on the WallStreetBets subreddit that's the point.
Lost in all the hoopla is that GameStop continues to falter when it comes to all the important metrics for a company, with declining sales and the closing of 462 stores last year. Let's take a look at how GameStop is performing as an actual business, and not just as the target of some enthusiastic individual investors.
How is GameStop really doing?
Not that great. According to its fiscal third-quarter earnings report from December, GameStop's sales declined 30% from the previous year. This comes during a pandemic, when the video game industry experienced months of increased revenue as Americans stayed home and played games because of lockdowns. But sales at retail stores suffered due to locations closing or the limited flow of customers as a result of those same lockdowns. It also doesn't help that digital sales for games reached new heights during the pandemic. Major publishers such as Sony, EA and Take-Two reported that digital purchases surpassed physical sales in 2020, according to Daniel Ahmad, an analyst at Niko Partners. Microsoft's Game Pass, which lets gamers access more than 100 games for $15 a month, hit 18 million subscribers, CEO Satya Nadella said on the company's second-quarter earnings conference call.
Cloud gaming also grew in 2020. Microsoft's xCloud and Nvidia's Geforce Now launched last year, following Google's Stadia service, which came out in late 2019. These services let players stream games without the need for physical copies of games or even consoles.
In September 2019, GameStop CEO George Sherman tried to get gamers back into stores by turning a few test stores into hangouts for customers. But the company closed 462 stores in 2020, with plans to shutter more than 1,000 stores total by March. It still has more than 5,000 stores in the US.
What's the company worth?
On Dec. 1, GameStop's stock price was $15.80, which gave it a market value of slightly more than $1 billion. As of Friday, the retailer's shares were trading at $325, valuing the company at more than $22 billion. That puts it at No. 464 on the Fortune 500 list, right behind video game publisher Activision Blizzard. The jump in stock price vaulted the value of GameStop over that of game publishers Ubisoft, Take-Two and Square Enix. Was GameStop going to go out of business?
Though the retailer struggled in recent years, it wasn't on death's door. "I actually think they are in a good position to grow revenue and earnings again with the console launches," said Wedbush analyst Michael Pachter. "Earnings power like that supports a price in the high teens or low 20s."
Pachter has GameStop's stock at a target price of $16. Keep in mind this is just one analyst's assessment.
What's important to know is that GameStop's skyrocketing shares don't equate to financial success. The problems it had back in December are still there now.
Remember that while deciding whether this is a roller coaster you'd want to brave.
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